A SEO Specialist in the Marketing function is typically expected to perform the following activities as a part of their job. Expect questions delving deeper into these areas depending on your level of experience. This is a representative list and not a complete one; the latter are generally based on the exact nature of the role

•  Keyword Research: Identifying relevant keywords and phrases that potential customers are using to search for products or services
•  On Page Optimization: Optimizing website content, meta tags, headings, and URLs to improve search engine visibility and rankings
•  Technical Seo: Analyzing and optimizing website structure, site speed, mobile-friendliness, and other technical aspects to enhance search engine crawling and indexing
•  Link Building: Acquiring high-quality backlinks from reputable websites to improve search engine rankings and increase organic traffic
•  Content Creation: Developing and optimizing high-quality, keyword-rich content that aligns with user intent and attracts organic traffic
•  Monitoring & Reporting: Tracking website performance, keyword rankings, organic traffic, and other SEO metrics to measure the effectiveness of SEO strategies
•  Competitor Analysis: Researching and analyzing competitor websites and SEO strategies to identify opportunities and stay ahead in the search rankings
•  Local Seo: Optimizing website and online presence for local search results, including managing local business listings and reviews
•  Seo Audits: Conducting comprehensive audits of websites to identify technical issues, on-page optimization gaps, and opportunities for improvement
•  Staying Updated: Continuously learning and staying updated with the latest SEO trends, algorithm changes, and industry best practices

  SEO Specialists in the Marketing function are often evaluated using the following KPI metrics. Address atleast some of these metrics in your resume line items & within your interview stories to maximize your prospects (if you have prior experiences in this or a related role). This is not a comprehensive list and exact metrics vary depending on the type of business

•  Organic Traffic: The number of visitors coming to the website through organic search results
•  Keyword Rankings: The positions of targeted keywords in search engine results pages (SERPs)
•  Backlink Profile: The quality and quantity of external websites linking to the website
•  Click-Through Rate (CTR): The percentage of users who click on a search result after seeing it
•  Conversion Rate: The percentage of website visitors who complete a desired action, such as making a purchase or filling out a form
•  Bounce Rate: The percentage of visitors who leave the website after viewing only one page
•  Page Load Speed: The time it takes for a webpage to fully load, affecting user experience and search engine rankings
•  Mobile Optimization: The extent to which the website is optimized for mobile devices, considering factors like responsive design and mobile-friendly content
•  Social Media Engagement: The level of interaction and involvement with the target audience on social media platforms
•  Content Quality: The relevance, uniqueness, and usefulness of the website's content in attracting and engaging users
•  Local SEO Performance: The visibility and performance of the website in local search results, particularly for location-based businesses
•  Competitor Analysis: The evaluation of competitors' SEO strategies, keywords, and rankings to identify opportunities and improve performance
•  On-Page Optimization: The optimization of individual web pages to improve their visibility and relevance for targeted keywords
•  Technical SEO: The optimization of website infrastructure and technical elements to improve search engine crawling and indexing
•  Link Building: The process of acquiring high-quality backlinks from external websites to improve search engine rankings
•  Local Listings: The accuracy and consistency of the website's information across various online directories and platforms
•  User Experience (UX): The overall experience and satisfaction of website visitors, considering factors like navigation, design, and usability
•  Brand Visibility: The extent to which the website and brand appear in search results, social media, and other online platforms
•  ROI (Return on Investment): The financial return generated from SEO efforts, considering factors like increased organic traffic and conversions
•  Content Marketing: The creation and promotion of valuable and relevant content to attract and engage the target audience

  Successful candidates for a SEO Specialists role in the Marketing function can expect a similar selection process as the one outlined below. Actual process may vary depending on seniority, size/type of company etc.

 Interview Questions

  Common Interview Questions that a SEO Specialists in the Marketing function is likely to face. Prepare stories that tailor to your own experiences that may help you answer these questions effectively. This is not a complete list and more questions will be added over time. Use the topic tags in the search box below to filter by specific topics

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