How do you handle objections from potential customers?
Theme: Sales Techniques Role: Sales Representative Function: Sales
Interview Question for Sales Representative: See sample answers, motivations & red flags for this common interview question. About Sales Representative: Responsible for selling products or services to customers. This role falls within the Sales function of a firm. See other interview questions & further information for this role here
Sample Answer
Example response for question delving into Sales Techniques with the key points that need to be covered in an effective response. Customize this to your own experience with concrete examples and evidence
- Understanding the objection: I start by actively listening to the customer's objection and asking clarifying questions to fully understand their concerns
- Empathizing with the customer: I acknowledge the customer's objection and empathize with their perspective, showing them that I understand their point of view
- Addressing the objection: I provide a clear and concise response to the objection, focusing on the benefits and value of our product or service
- Offering alternatives or solutions: If the objection is valid, I offer alternative options or solutions that may better meet the customer's needs
- Overcoming objections with evidence: I use facts, data, testimonials, or case studies to support my response and demonstrate the credibility and effectiveness of our product or service
- Handling price objections: If the objection is related to price, I emphasize the value and return on investment that our product or service offers
- Building trust & credibility: I share success stories, customer testimonials, or references to build trust and credibility with the potential customer
- Closing the conversation positively: I end the conversation by summarizing the key points discussed, addressing any remaining concerns, and expressing my willingness to provide further assistance
Underlying Motivations
What the Interviewer is trying to find out about you and your experiences through this question
- Communication skills: Assessing your ability to effectively address and overcome objections in a sales role
- Problem-solving skills: Evaluating your approach to finding solutions and resolving customer concerns
- Resilience: Determining your ability to handle rejection and maintain a positive attitude during objections
- Sales acumen: Assessing your understanding of the sales process and your ability to navigate objections to close deals
Potential Minefields
How to avoid some common minefields when answering this question in order to not raise any red flags
- Lack of empathy: Not showing understanding or addressing the concerns of potential customers
- Defensiveness: Becoming defensive or argumentative when faced with objections
- Lack of knowledge: Not being able to provide accurate and detailed information to counter objections
- Dismissiveness: Dismissing objections without proper consideration or offering alternative solutions
- Inflexibility: Being unwilling to adapt or find compromises to address objections