How do you handle objections from potential customers?


 Theme: Objection Handling  Role: Territory Sales Manager  Function: Sales

  Interview Question for Territory Sales Manager:  See sample answers, motivations & red flags for this common interview question. About Territory Sales Manager: Manages sales activities within a specific geographic area. This role falls within the Sales function of a firm. See other interview questions & further information for this role here

 Sample Answer 


  Example response for question delving into Objection Handling with the key points that need to be covered in an effective response. Customize this to your own experience with concrete examples and evidence

  •  Understanding the objection: I start by actively listening to the customer's objection and seeking clarification if needed. This helps me understand their concerns and the underlying reasons behind their objection
  •  Empathy & validation: I acknowledge the customer's objection and validate their perspective. I empathize with their concerns and let them know that I understand their point of view
  •  Addressing the objection: I provide a clear and concise response to the objection, focusing on the benefits and value of our product or service. I highlight how it addresses the customer's specific needs and resolves their concerns
  •  Providing evidence & examples: I back up my response with relevant evidence, such as case studies, testimonials, or data. This helps build credibility and demonstrates the effectiveness of our solution
  •  Offering alternatives or compromises: If the objection persists, I explore alternative options or compromises that may better align with the customer's needs. This shows flexibility and a willingness to find a mutually beneficial solution
  •  Overcoming objections through education: I educate the customer about any misconceptions or misunderstandings they may have. By providing accurate information and addressing any doubts, I can help them make an informed decision
  •  Closing the conversation positively: I end the objection handling process by summarizing the key points discussed and ensuring that the customer feels heard and valued. I express gratitude for their time and offer further assistance if needed

 Underlying Motivations 


  What the Interviewer is trying to find out about you and your experiences through this question

  •  Communication skills: Assessing your ability to effectively address objections and communicate with potential customers
  •  Problem-solving skills: Evaluating your approach to overcoming challenges and finding solutions
  •  Sales acumen: Determining your understanding of the sales process and your ability to close deals
  •  Customer focus: Assessing your commitment to understanding and meeting customer needs
  •  Resilience: Evaluating your ability to handle rejection and maintain motivation

 Potential Minefields 


  How to avoid some common minefields when answering this question in order to not raise any red flags

  •  Lack of empathy: Not showing understanding or empathy towards the customer's concerns or objections
  •  Defensiveness: Becoming defensive or argumentative when faced with objections instead of addressing them calmly and professionally
  •  Lack of product knowledge: Not being able to provide detailed information about the product or service to address objections effectively
  •  Inability to think on your feet: Struggling to come up with appropriate responses or solutions in the moment when faced with objections
  •  Ignoring objections: Disregarding or dismissing objections instead of actively listening and addressing them
  •  Lack of problem-solving skills: Failing to offer alternative solutions or options to overcome objections and meet customer needs
  •  Poor communication skills: Difficulty in clearly articulating responses or explanations, leading to misunderstandings or confusion
  •  Lack of confidence: Displaying a lack of confidence in oneself or the product/service when handling objections
  •  Aggressiveness: Responding to objections with aggression or pushiness, which can alienate potential customers
  •  Inability to handle rejection: Reacting negatively or taking objections personally, instead of maintaining a professional demeanor