Tell us about a time when you had to present and sell a creative concept to a client
Theme: Client Presentation Role: Creative Director Function: Marketing
Interview Question for Creative Director: See sample answers, motivations & red flags for this common interview question. About Creative Director: Leads creative teams in developing marketing materials. This role falls within the Marketing function of a firm. See other interview questions & further information for this role here
Sample Answer
Example response for question delving into Client Presentation with the key points that need to be covered in an effective response. Customize this to your own experience with concrete examples and evidence
- Client's Objective: Understanding the client's objective and desired outcome for the project
- Creative Concept Development: Explaining the process of developing the creative concept, including research, brainstorming, and collaboration with the team
- Concept Presentation: Describing the presentation format, such as visual aids, storytelling techniques, and engaging the client
- Addressing Client Feedback: Discussing how client feedback was received and incorporated into the concept, highlighting flexibility and adaptability
- Results & Impact: Sharing the positive outcomes of the presentation, such as client satisfaction, increased engagement, or successful campaign launch
Underlying Motivations
What the Interviewer is trying to find out about you and your experiences through this question
- Presentation skills: Assessing your ability to effectively communicate and persuade clients
- Creativity: Evaluating your capability to develop innovative and appealing concepts
- Client relationship management: Understanding how you handle client feedback and objections
- Salesmanship: Determining your ability to convince clients and close deals
- Problem-solving: Assessing your approach to addressing client needs and challenges
Potential Minefields
How to avoid some common minefields when answering this question in order to not raise any red flags
- Lack of preparation: Not being able to provide specific details or examples of a past experience presenting and selling a creative concept to a client
- Poor communication skills: Difficulty in clearly articulating the creative concept, its benefits, and the value it brings to the client
- Lack of adaptability: Inability to adjust the presentation or concept based on client feedback or changing requirements
- Lack of client focus: Focusing more on the creative aspect rather than addressing the client's needs and objectives
- Inability to handle objections: Not being able to effectively address client concerns or objections during the presentation
- Lack of confidence: Showing signs of nervousness, hesitation, or lack of conviction while presenting and selling the creative concept
- Poor understanding of the target audience: Failing to demonstrate a deep understanding of the client's target audience and how the creative concept aligns with their preferences and needs
- Inability to showcase results: Not being able to provide evidence or metrics of past successful creative concept presentations and their impact on client satisfaction or business outcomes