How do you handle objections from potential customers?
Theme: Sales Techniques Role: Inside Sales Representative Function: Sales
Interview Question for Inside Sales Representative: See sample answers, motivations & red flags for this common interview question. About Inside Sales Representative: Handles sales activities remotely, typically through phone or email. This role falls within the Sales function of a firm. See other interview questions & further information for this role here
Sample Answer
Example response for question delving into Sales Techniques with the key points that need to be covered in an effective response. Customize this to your own experience with concrete examples and evidence
- Understanding the objection: I start by actively listening to the customer's objection and asking clarifying questions to fully understand their concerns
- Empathizing with the customer: I acknowledge the customer's objection and empathize with their perspective, showing them that I understand their point of view
- Providing relevant information: I address the objection by providing relevant information or data that directly addresses the customer's concerns
- Highlighting benefits & value: I emphasize the benefits and value of the product or service, focusing on how it can solve the customer's pain points or meet their needs
- Offering alternatives or solutions: If the objection is valid, I offer alternative solutions or options that may better suit the customer's requirements
- Overcoming objections with testimonials: I share success stories or testimonials from satisfied customers who had similar objections, demonstrating how they overcame their initial concerns
- Handling price objections: When faced with price objections, I emphasize the value and return on investment the customer will receive, showcasing the long-term benefits
- Closing with a call to action: I conclude by asking the customer if they have any further objections or concerns, and if not, I proceed to close the sale by suggesting the next steps or offering a trial or demo
- Following up after objections: After addressing objections, I follow up with the customer to ensure their concerns were fully resolved and to maintain a positive relationship
Underlying Motivations
What the Interviewer is trying to find out about you and your experiences through this question
- Communication skills: Assessing your ability to effectively address objections and communicate with potential customers
- Problem-solving skills: Evaluating your approach to overcoming customer objections and finding solutions
- Sales acumen: Determining your understanding of the sales process and your ability to navigate objections to close deals
- Resilience: Testing your ability to handle rejection and maintain a positive attitude during objection handling
Potential Minefields
How to avoid some common minefields when answering this question in order to not raise any red flags
- Lack of empathy: Not showing understanding or addressing the concerns of potential customers
- Defensiveness: Reacting negatively or becoming argumentative when faced with objections
- Lack of knowledge: Not being able to provide accurate and relevant information to address objections
- Inflexibility: Not adapting or offering alternative solutions when faced with objections
- Lack of confidence: Displaying uncertainty or hesitation in handling objections