How do you handle objections from potential customers?


 Theme: Objection Handling  Role: Sales Engineer  Function: Sales

  Interview Question for Sales Engineer:  See sample answers, motivations & red flags for this common interview question. About Sales Engineer: Provides technical expertise and support during the sales process. This role falls within the Sales function of a firm. See other interview questions & further information for this role here

 Sample Answer 


  Example response for question delving into Objection Handling with the key points that need to be covered in an effective response. Customize this to your own experience with concrete examples and evidence

  •  Understanding the objection: I start by actively listening to the customer's objection and asking clarifying questions to fully understand their concerns
  •  Empathizing with the customer: I acknowledge the customer's objection and empathize with their perspective, showing them that I understand their point of view
  •  Addressing the objection: I provide a clear and concise response to the objection, highlighting the benefits and value of our product or service
  •  Offering alternatives or solutions: If the objection is valid, I offer alternative options or solutions that can address the customer's concerns
  •  Overcoming objections with evidence: I use data, case studies, testimonials, or any other relevant evidence to support my response and demonstrate the credibility of our product or service
  •  Handling objections with confidence: I remain confident and composed while addressing objections, ensuring the customer feels reassured and valued
  •  Seeking agreement & commitment: Once I have addressed the objection, I seek agreement from the customer by asking if they are satisfied with the response or if there are any further concerns
  •  Closing the conversation positively: I end the conversation on a positive note, expressing gratitude for the customer's time and reiterating my willingness to assist them further

 Underlying Motivations 


  What the Interviewer is trying to find out about you and your experiences through this question

  •  Problem-solving skills: Assessing my ability to address customer concerns and find solutions
  •  Communication skills: Evaluating my ability to effectively communicate and persuade customers
  •  Resilience: Testing my ability to handle rejection and maintain a positive attitude
  •  Customer focus: Determining my commitment to understanding and meeting customer needs

 Potential Minefields 


  How to avoid some common minefields when answering this question in order to not raise any red flags

  •  Lack of empathy: Not showing understanding or addressing the concerns of potential customers
  •  Defensiveness: Becoming defensive or argumentative when faced with objections
  •  Lack of knowledge: Not being able to provide accurate and detailed information to counter objections
  •  Inflexibility: Not being open to alternative solutions or suggestions
  •  Lack of confidence: Displaying uncertainty or hesitation in handling objections