How do you handle objections and negotiate with key clients?
Theme: Negotiation Skills Role: Key Account Manager Function: Sales
Interview Question for Key Account Manager: See sample answers, motivations & red flags for this common interview question. About Key Account Manager: Manages and develops relationships with key clients. This role falls within the Sales function of a firm. See other interview questions & further information for this role here
Sample Answer
Example response for question delving into Negotiation Skills with the key points that need to be covered in an effective response. Customize this to your own experience with concrete examples and evidence
- Understanding objections: I start by actively listening to the client's objections and understanding their concerns. I ask open-ended questions to gather more information and clarify their perspective
- Empathy & validation: I empathize with the client's concerns and validate their feelings. I acknowledge their objections and assure them that I understand their point of view
- Addressing objections: I address objections by providing relevant information and offering solutions. I highlight the benefits and value of our product or service that directly address their concerns
- Building trust: I focus on building trust by demonstrating my expertise and credibility. I provide case studies, testimonials, or references to showcase successful outcomes with similar clients
- Negotiation skills: I negotiate with key clients by finding common ground and mutually beneficial solutions. I explore alternative options and compromises to reach a win-win outcome
- Effective communication: I communicate clearly and concisely, using persuasive language and active listening techniques. I adapt my communication style to match the client's preferences and ensure effective understanding
- Maintaining relationships: I understand the importance of long-term relationships with key clients. I follow up regularly, provide ongoing support, and proactively address any concerns or issues that may arise
- Continuous improvement: I constantly seek feedback and evaluate my performance in handling objections and negotiations. I learn from each experience and strive to improve my skills and strategies
Underlying Motivations
What the Interviewer is trying to find out about you and your experiences through this question
- Communication skills: Assessing ability to effectively handle objections and negotiate with clients
- Problem-solving skills: Evaluating capability to address client concerns and find mutually beneficial solutions
- Relationship-building skills: Determining capacity to maintain positive relationships with key clients during negotiations
- Sales acumen: Examining proficiency in closing deals and achieving sales targets
Potential Minefields
How to avoid some common minefields when answering this question in order to not raise any red flags
- Lack of preparation: Not having a clear understanding of common objections and negotiation strategies
- Inflexibility: Being unwilling to adapt or find creative solutions during negotiations
- Aggressiveness: Displaying an overly confrontational or combative approach when handling objections or negotiating
- Lack of empathy: Failing to understand and address the concerns or needs of key clients during objections or negotiations
- Poor communication skills: Struggling to articulate thoughts clearly or failing to actively listen to clients during objections or negotiations