How do you handle feedback and criticism from clients or stakeholders?
Theme: Feedback, Client Management Role: Advertising Manager Function: Marketing
Interview Question for Advertising Manager: See sample answers, motivations & red flags for this common interview question. About Advertising Manager: Plans and executes advertising campaigns. This role falls within the Marketing function of a firm. See other interview questions & further information for this role here
Sample Answer
Example response for question delving into Feedback, Client Management with the key points that need to be covered in an effective response. Customize this to your own experience with concrete examples and evidence
- Open-mindedness & receptiveness: I approach feedback and criticism from clients or stakeholders with an open mind, recognizing that it is an opportunity for growth and improvement. I actively listen to their concerns and suggestions, showing receptiveness to their perspectives
- Maintaining professionalism: I maintain a professional demeanor when receiving feedback or criticism, ensuring that I do not take it personally. I understand that it is part of the job and focus on addressing the issues raised rather than becoming defensive
- Seeking clarification: To fully understand the feedback or criticism, I ask clarifying questions to gather more information. This helps me gain a deeper understanding of their concerns and enables me to provide more effective solutions
- Reflecting & analyzing: After receiving feedback or criticism, I take the time to reflect on the points raised. I analyze the situation objectively, considering the validity of the feedback and identifying areas where improvements can be made
- Collaboration & communication: I believe in fostering a collaborative relationship with clients or stakeholders. When addressing feedback or criticism, I engage in open and transparent communication, discussing potential solutions and seeking their input
- Taking action & implementing changes: Once I have analyzed the feedback, I take proactive steps to implement necessary changes. I prioritize the areas for improvement and develop action plans to address the concerns raised by clients or stakeholders
- Continuous learning & growth: Feedback and criticism are valuable learning opportunities. I embrace them as a chance to grow both personally and professionally. I actively seek out training, attend industry conferences, and stay updated with the latest trends to enhance my skills and knowledge
- Follow-up & feedback loop: To ensure client satisfaction, I follow up with clients or stakeholders after implementing changes. I seek their feedback on the improvements made and address any remaining concerns. This feedback loop helps in building stronger relationships and ensures ongoing improvement
Underlying Motivations
What the Interviewer is trying to find out about you and your experiences through this question
- Communication skills: Assessing how well you can effectively receive and understand feedback from clients or stakeholders
- Emotional intelligence: Evaluating your ability to handle criticism in a professional and constructive manner
- Client/stakeholder management: Determining your approach to maintaining positive relationships and addressing concerns raised by clients or stakeholders
Potential Minefields
How to avoid some common minefields when answering this question in order to not raise any red flags
- Defensiveness: Getting defensive or argumentative when receiving feedback or criticism can indicate an inability to handle constructive criticism and work collaboratively with clients or stakeholders
- Lack of Accountability: Not taking ownership of mistakes or shortcomings and instead blaming others can signal a lack of responsibility and an unwillingness to learn and grow from feedback
- Ignoring Feedback: Disregarding or dismissing feedback without considering its validity may suggest an unwillingness to adapt or improve based on client or stakeholder input
- Inflexibility: Being resistant to change or unwilling to consider alternative perspectives can indicate an inability to effectively incorporate feedback and adapt strategies accordingly